Half Price Sale 2019

HALF PRICE SALE DIGITAL MARKETING CAMPAIGN

Objective:
To create a marketing campaign for the Half Price Sale at Sunderland Greyhound Stadium to increase guest attendance and revenue.

(The digital marketing campaign was used in conjunction with offline media such as posters, flyers, direct mail & promotional teams)

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Website

I chose to have the Seasonal Events page as the landing page, rather than the Trackside Restaurant page, as this will allow visitors to see all the other upcoming events and hopefully generate some interest.

Social media ad

Platform - Facebook
Type - Carousel advert

Copy:

HALF PRICE SALE!

"Enjoy an a la carte meal in our Trackside Restaurant or an exclusive VIP experience in our Executive Boxes as well as some thrilling live racing in our up to half price off sale!"

Imagery:

Audience:

Details:

Objective - Traffic

Potential reach - 740,000

Detailed targeting - Restaurants (interests)

Optimisation - Link click

Charged - Impression

Lifetime budget - £100

Results:

Impressions - 49,583

Reach - 18,271

Link clicks - 674

Cost per link click - £0.15 (Average)
Amount spent - £100.00

Comments:

Bookings must be made by phone which means the customers must take another step before a purchase is made, however, the constant traffic improves our SEO.

Organic social media

Platform - Facebook

Social media event - Weekly recurring (Wednesdays & Fridays - 28th January 2018 until 1st February 2019)

Social media timeline pinned post - Generating organic impressions based on page visits
(Used in conjunction with the Page Like campaign)